2012年2月2日星期四

David Ogilvy

You do not need to Win on every occasidirectly to Be A Winne

The gospel of instant career success declares that winning is the somethingthat counts.

Fact is real winners at the automobileeer trailknow you'll be able to't wwithin the m all, nor if you. should you insist on winning eachsingle point Superior quality Tiffany and Co bezet princess ring best sale, you post unnecessary opposition. let's accept it; nobody likes anyperson who almethodsseems to win.

you do not need to win eachpoint. it is an overly rare situation that has just one right answer. One instance can be in disarming a live bomb. Another may well be brain surgery. Otherwise, several acceptable featurestypicallyexist. Unless you're absolutely sure you've the one properanswer Authentic Tiffany & Co elsa peretti star pendant best sale, or that you simplyr organization shall be materially damaged should you do not prevail, you want to let associates win a couple of. Their abilities in addition to their morale shall be improved. This process of losing deliberately is particularly desirable should your boss otherwise your subordinates are involved.

but if common-sense says you have to win it's time to fight with tooth and claw.

Winning isn't a nil sum matter. There doesn't need to be a loser for each winner. it's sensiblewhile you win to make sure that others feel they won, too. while you lose Fashion Tiffany and co blue box charm and chain on sale, accept responsibility, no ifs, ands or buts.

should you are expecting to make progress you need to take risks. should you are taking risks you are going to lose one of the maximumtime. you justwant to be sure to win enough of the large ones to be a winner on the top of the run.

Thomas Edison recorded a few25,000 failures in his try to invent a storage battery. "Those were failures," he declared. "I learned 24,99ninehow to not make a battery." R. H. Macy failed seven times before his first store caught on. Babe Ruth struck out 1,330 times, but he also hit 714 home runs.

Dr. Harry Levenson, noted psychologist and adviser to regulatement, declared key characteristic of successful managers is the's going toingness to take big risks. "Not crazy risks, but big risks. they're willing to finishure the distress of fear and unsurety until the resultsare known. they retain on with their decisions even if tlisted here are a fewdowners before their ideas start to repay. They envision resultsthat others, without the similar diversityof perception cannot see, after which act on that basis."

Perfect isn't Normal

should you actually need to construct a hitful career, and also you're employed in a company that demands that you justalmethodsbe right, you're in trouble. you are going to either be suffocated otherwise you are going to regularlybe in hasslefor trying new ideas and for making the inevitable mistakes that compliment them. you want to get out as rapidas you'll be able to Authentic Tiffany & Co atlas grooved cufflinks best sale, unless you wish to need to live in a restrictive bureaucracy.

you wish to need to be particularly wary of the organization that loudly requires risks taking Exquisite design Tiffany elsa peretti open heart lariat 19 5 online shop, at the same time asexpecting a success on every instanceyou return to bat. Perfect isn't normal.

David Ogilvy, an idealstar within the advertising business, told the tale of a toy buyer at Sears who made a mistake that cost his corporate $10 million. When Ogilvy asked the person's boss if he planned to fireside the erring buyer, he replied, "Hell, no. I fireplaceindividuals who never make mistakes, since they never take chances."

Another business leader told his associates, "be sure to generate an indearselection of mistakes, othersensibleI won't know that you justtrying."

base line: Be willing to take common-sense risks. be able to lose a fewso as to be a large winner in spite of everything.

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